A new logo, voice, and visual system to herald a reinvigorated ballet company for the city of San Antonio.
Deliverables: design, art direction, messaging, and consultation
Ballet San Antonio
Ballet San Antonio has an uncompromising commitment to continually attract and nurture exceptional professional dancers, create distinctive performances, and make dance accessible to the widest possible audiences. As an established company, they wanted an entirely new look and feel that would reinvigorate participation among their patrons while helping increase their recognition throughout the state and the region.
As Ballet San Antonio continued to grow, it became increasingly evident that the organization needed a communications overhaul. Our branding solution helps position the ballet as a world-class arts organization with engaging visuals and messaging that speaks to current patrons while also attracting new ones.
They received a complete communications solution that represents a top-to-bottom visual overhaul that included a new logo, identity system, brand standards, web design, photography, and brand voice.