TDECU, a Houston, Texas-based credit union wanted to highlight their services to attract a wider audience.
Deliverables: design, art direction, creative direction, messaging, and branding
TDECU Credit Union
TDECU has more branches in and around the Houston, Texas area than any other credit union. They wanted to take their advertising in a new direction. As the creative lead on the account, I worked with my team to develop a new voice and establish a custom visual vocabulary that was uniquely TDECU.
As the stadium sponsor at the University of Houston, TDECU wanted to ensure that their voice on-campus was fresh yet relevant. We utilized actual U of H students and conducted a week-long photo shoot on campus to ensure that people could recognize the faces and the places where the ads were created. Our team worked to create a library of evergreen ads and messaging that could be quickly resized and distributed by TDECU's internal team.
We developed a style guide that provides recommendations for color palettes, recommended fonts, visual proportions, etc. From print ads to web ads, social media to out-of-home, posters to brochures, we gave them more than enough to keep them going for years to come. The result of our work, a very happy client with an ever-expanding list of new members.