Workforce Solutions South Plains requested that a new site be created to provide an easier user experience for their clients.
Deliverables: design, art direction, and consultation
Programming: Webhead Tech
Texas Workforce Solutions South Plains serves as the lead workforce entity responsible for administering State and federal employment and training programs for the region consisting of Bailey, Cochran, Crosby, Dickens, Floyd, Garza, Hale, Hockley, King, Lamb, Lubbock, Lynn, Motley, Terry, and Yoakum counties.
How can a state employment organization change the job seeker experience to decrease frustration and increase a user's ability to find information quickly?
After surveying users and examining the site, I learned that some visitors experienced frustration when trying to find information on the site. They felt the site's pages were inconsistent—some had too much information while other seemed sparse. Users were also discouraged by the amount of time it took to find information. I designed several modular page layouts with a new color palette, redesigned the site's navigation, and explored options for intuitive page and content grouping that would aid with user searches.
While designing the modular page layouts, I ensured compliance standards met with design, brand, legal and/or accessibility standards/requirements. By using visual cues to help users navigate, the finished website provides a more intuitive experience for people who need answers, but don't want to spend a lot of time searching through endless links for programs.