Eleazar Hernández is a design leader who utilizes the power of observation and strategy to inspire the creation of meaningful design solutions.

Eleazar Hernández is a design leader who utilizes the power of observation and strategy to inspire the creation of meaningful design solutions.

Eleazar Hernández is a design leader who utilizes the power of observation and strategy to inspire the creation of meaningful design solutions.

Eleazar Hernández is a design leader who utilizes the power of observation and strategy to inspire the creation of meaningful design solutions.

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Good design is a language, not a style.

Massimo Vignelli

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Groundwork

An integral part of my creative process involves gaining a deep understanding of the intended audience and what their needs are prior to the ideation of a solution.

When possible, I team with research partners to identify and define the parameters of a study. We create a plan, develop a research primer with specfic goals, and create a guide for interviews. The information gathered allows me and my team to brainstorm solutions that are not only visually appealing, but strategically sound. 

Rapid Visualization

Once I have a firm grasp on the vernacular of the client, their target audience, and any key metrics, I enjoy rapidly validating and optimizing creative concepts to arrive at multiple solutions.

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I enjoy fostering honest and candid collaboration with my team and our clients. Some of the most innovative solutions are born of those collaborative relationships.

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Experience

My ability to provide successful communications solutions is informed by my varied educational, career, and life experiences. 

My eight-year enlistment in the United States Air Force taught me the value of working with a cohesive team. Being an architectural draftsman and illustrator, in the Air Force and as a civilian, taught me the importance of accuracy and planning.

Undergraduate and
Graduate Studies

My undergraduate studies in graphic design provided the foundational knowledge for my career. My graduate studies in art history and anthropology, along with my experience excavating Preclassic Maya structures at the site of Xunantunich in Belize, taught me the value of working as part of a team while respecting and understanding history, people, and culture.

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Eli presenting at Get Worked Up AIGA Upstate NY

Creative Leadership

Leading multiple creative teams in New Mexico, New York, and Texas, taught me the value of inspiring, motivating, guiding, and supporting a diverse group of talented professionals. It also provided me with the opportunity to mentor creatives at varying levels and help them reach their career goals.

Higher Education

Being an assistant professor at Russell Sage College provided me with the opportunity to instruct and guide the next generation of designers in creative ideation, strategy, human-centered design, and production. It also reinforced my strong belief in the value of mentoring and the importance of providing constructive, actionable feedback.

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Leading Creative Teams

My journey to creative leadership has been exciting and frustrating, fulfilling and disheartening, exhilarating and infuriating. On the one hand, I have worked with great people who taught me about creativity, leadership, pitching, and much more. On the other hand, I have also worked for leaders who modeled the pitfalls of leadership. Whether positive or negative, I learned from every encounter, every situation, every success, and every failure.

I wrote this book as a guide for the next generation of creatives. My goal was to provide them with the advice I wish I would have had when I started my journey to creative leadership.

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Eleazar Hernández is a multicultural design and branding professional who specializes in strategy-driven design experiences.

Eleazar Hernández is a multicultural design and branding professional who specializes in strategy-driven design experiences.

Eleazar Hernández is a multicultural design and branding professional who specializes in strategy-driven design experiences.