Activate, beauty products for Latinas by Latinas, wanted a unified branding system that enabled efficient communications and encouraged a response.

Deliverables: design, art direction, and consultation

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Activate Beauty

Activate® was created by a group of Latinas who believed there was a need in the marketplace for a line of products designed specifically for their type of hair. The company is committed to creating specially formulated products the help Latinas achieve gorgeous results.

I developed a branding campaign that included print and online components to launch their products and gain some traction in the beauty products marketplace. With Puerto Rican singer, film and TV star, and Activate Beauty spokesmodel Roselyn Sanchez, the company had the clout it needed to get people to listen. Activate Beauty products were quickly available in Rite-Aid stores in throughout the United States as well as being offered online.

“Activate’s rapidly expanding distribution requires marketing support that is national in scope and outreach,” said Jacqueline Dascal Chariff, President and CEO of Activate Beauty.

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