ACTIVATE BEAUTY

Activate® was founded by a group of Latinas who recognized the need for hair care products tailored specifically to their hair types. The company dedicated itself to creating specially formulated products that help Latinas achieve beautiful results.

My team and I developed a comprehensive branding campaign to launch Activate's products and establish a presence in the beauty marketplace. This campaign included both print and online components. With Puerto Rican singer, actress, and Activate Beauty spokesmodel Roselyn Sanchez, the company had the star power needed to capture attention. Activate Beauty products quickly became available in Rite Aid stores across the United States and online.

“Activate’s rapidly expanding distribution requires marketing support that is national in scope and outreach,” said Jacqueline Dascal Chariff, President and CEO of Activate Beauty.

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