UTSA wanted a cohesive brand identity with elements that would standardize the look and feel of the university at both the main and downtown campuses.

Deliverables: design, creative direction, messaging, and consultation

Cap Campaign Ads-4
Cap Campaign Ads-3
Cap Campaign Ads-2
Cap Campaign Ads-1
01 Cover
10 Back Cover
belly band
interior page
interior page
gatefold

The University of Texas at San Antonio

The University of Texas at San Antonio is the second largest and fastest-growing university in the Texas System. Part of their rapid growth is due to the world-class research that is done at the institution. The university has begun the journey to achieve top-tier status. To do so, they wanted to ensure they presented a clear and unified identity.

I worked with marketing staff to develop a messaging strategy. Following our strategy sessions, I worked up the brand standards that were used to guide all messaging and visuals created as part of the capital campaign communications.

From printed materials to digital applications and assets, I worked with the marketing team to produce items that were evergreen and could be utilized for multiple years.

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