UTSA wanted a cohesive brand identity with elements that would standardize the look and feel of the university at both the main and downtown campuses.
Deliverables: design, creative direction, messaging, and consultation
The University of Texas at San Antonio
The University of Texas at San Antonio is the second largest and fastest-growing university in the Texas System. Part of their rapid growth is due to the world-class research that is done at the institution. The university has begun the journey to achieve top-tier status. To do so, they wanted to ensure they presented a clear and unified identity.
I worked with marketing staff to develop a messaging strategy. Following our strategy sessions, I worked up the brand standards that were used to guide all messaging and visuals created as part of the capital campaign communications.
From printed materials to digital applications and assets, I worked with the marketing team to produce items that were evergreen and could be utilized for multiple years.