Mexico-based, SHEIL, Inc. asked for help launching Vivente Tasty Foods products in the U.S. market. Starting with their flavored agave nectar products.
Mexico-based, SHEIL, Inc. asked for help launching Vivente Tasty Foods products in the U.S. market. Starting with their flavored agave nectar products.
Deliverables: design, creative direction, and consultation
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Yadda, yadda, yadda... we've heard it all before. We may have even said it ourselves: "People don't read." But imagine if they did. What if we could weave a story? What if we could make them laugh or at least smile while reading an ad on their way to work or waiting for the bus? What if (brace yourself) we could get people to stop, enjoy what they're reading, and leave a lasting impression? That was our goal.
Sure, we could have gone the standard route with a quick one-liner about the product's benefits. We could have droned on about the taste or mentioned that people with diabetes could use it. Yes, we could have done it that way, but where's the fun in that?
VIVENTE TASTY FOODS AGAVE NECTAR
Vivente Tasty Foods carries an entire line of agave-based products that are fortified with fiber. Although the company has a significant market share in Mexico, it wanted to expand the distribution of its products to the United States.
We worked closely with their marketing team to develop a comprehensive strategic plan that included: local and regional events, public relations, marketing opportunities, TV appearances, and sampling events. We redesigned all of their marketing collateral and packaging to adhere to U.S. standards while helping them stand out in the rapidly growing natural sweetener shelf space.
When all was said and done, Vivente Tasty Foods products were placed on grocery store shelves across Texas and California.
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