Vivente Agave Nectar – Eleazar Hernandez

From Guadalajara to Grocery Shelves: Introducing Vivente’s Agave Nectar to U.S. Consumers

Mexico-based, SHEIL, Inc. asked for help launching Vivente Tasty Foods products in the U.S. market. Starting with their flavored agave nectar products.

Deliverables: Visual strategy, Brand localization, Creative direction, Packaging redesign, Regulatory consultation, Storytelling-driven ad creative, Environmental graphics, Marketing collateral, Promotional event assets, Retail shelf strategy, and Integrated campaign development

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VIVENTE TASTY FOOD
Bringing Flavor Across Borders: Launching Vivente in the U.S. Market

Overview
Mexico-based SHEIL, Inc. asked for help launching its Vivente Tasty Foods brand in the United States, starting with its signature line of flavored agave nectars. Known in Mexico for their functional ingredients and bold flavors, Vivente had big ambitions for the U.S. market, but their messaging, packaging, and collateral needed a strategic overhaul to meet both FDA standards and American consumer expectations.

Creative Strategy
Yadda, yadda, yadda… We’ve all heard it: “People don’t read ads.” But what if they did? What if we used story and personality to stop people in their tracks—on the sidewalk, at the bus stop, in the grocery aisle—and made them want to read?

Instead of leaning on generic health claims or a quick “low glycemic” headline, we built an entire campaign around the idea of earned attention. We blended humor, voice, and visual storytelling to deliver an experience that was not only informative but memorable. We made people smile first, and think second… and it worked.

Execution
We worked closely with Vivente’s marketing team to:

Redesign all packaging and collateral to meet U.S. regulatory and aesthetic standards
Localize the brand voice for bilingual audiences without losing its cultural roots
Develop in-store and on-shelf messaging that stood out in a crowded natural sweetener category
Strategically plan local and regional activations, including tasting events, TV appearances, and product samplings across Texas and California

Impact
By launching with a cohesive visual system and personality-forward messaging, Vivente secured placement on grocery store shelves across Texas and California. The brand gained visibility in a highly competitive category while maintaining the authenticity that had built their loyal following in Mexico.

It’s proof that when strategy, storytelling, and design come together, even a little bottle of agave can make a big impression.

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