As UTSA worked toward Tier One status, they needed a website to inform the public about what Tier One status would mean to the university.
Deliverable: design, art direction, creative direction, and consultation
As the university continued to grow, they wanted to achieve Tier One status. “Tier One,” “Top Tier” and “Nationally Competitive Research University” are terms used interchangeably to refer to universities known for world-class research, academic excellence, an exceptional student body, and the highest levels of innovation, creativity, and scholarship. Universities that receive this certification enjoy national “brand” recognition and prestige.
How do you take information that could be text-heavy or full of charts and turn it into an engaging site that attracts people and provides quick access to information?
Who are we talking to?
Because Tier One status is something that is sought by people in Higher Education, I tailored the design to individuals who are employed by or otherwise engaged with a college or university. In addition, because Tier One status is a positive ranking for the communities where the institutions reside, the secondary audience for this site was state and city government officials.
Solution and Results
After the launch of the site, officers of UTSA along with Development officers were able to use the site as a talking point as well as refer the media to it. There was a noticable uptick in the number of stories regarding UTSA's goal of reaching Tier One status at various media outlets in the city.