ClearTalk Wireless – Eleazar Hernandez

What Do You Get When You Cross a Telecom Brand, a Panda, and a Wrestling Ring?

ClearTalk Wireless teamed with us to promote its brand across South Texas and Mexico. When they asked us to incorporate their mascot, we knew we could make their small wireless company unforgettable.

Deliverables: Multicultural visual strategy tailored to regional markets, Brand storytelling and campaign development, Cross-platform creative direction, Concept development, Promotional design system, Social engagement strategy

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CLEARTALK WIRELESS — “SMALL BUT MIGHTY”
A Multicultural Visual Strategy That Broke Through With Humor, Heart, and a Panda in a Wrestling Ring

ClearTalk Wireless offered no-contract mobile service to customers across South Texas and Mexico. Their promise: affordable, reliable connectivity without commitments or data caps. Their challenge? Competing with the Big Four—AT&T, T-Mobile, Verizon, and Sprint—without the brand equity, budget, or massive infrastructure.

But what ClearTalk lacked in size, it made up for in personality. Our job was to help them own that position—to turn a “small but mighty” brand into something bold, bilingual, and unforgettable.

The Strategy: Embrace the Mascot, Build the Mythology

The owner gave us one non-negotiable rule: the mascot stays. No debates. No rebrands. So we didn’t fight it—we built an entire campaign universe around it. The result was a series of culturally tuned, parody-based TV spots featuring over-the-top characters, self-aware humor, and a tone that felt more like your cousin’s inside joke than a telecom ad.

From William Wallace to Warehouse Smackdowns

When we wanted to communicate the idea of contract-free freedom, we didn’t write a speech… we shot a Braveheart parody. When we needed to drive traffic to ClearTalk’s website, we didn’t rely on banners… we created Bear Essentials, a cheeky take on Girls Gone Wild that starred our enraged panda mascot. The result? Curiosity clicks galore… and we almost choked their servers out.

And when it came time for a hero moment? We built a wrestling ring, cast Impact Wrestling’s Shawn Hernandez, and let Damon and Panda settle the score. The result was an online mini-epic, complete with original rap soundtrack (yes, we wrote that too) and a cheering agency team as the crowd. Strategy? Check. Joy? Absolutely.

The Results:

ClearTalk’s playful tone helped them stand out against category clichés and corporate polish. What started as a mascot requirement turned into a flexible, bilingual brand system that could shift between humor, promotion, and cultural relevance without losing its core. Flyers became in-store experiences. Spots became inside jokes. And the brand became bigger than its size.

Below, you can see why Panda was so upset that his program was censored.

At some point, I realized I wasn’t just building a campaign, I was building a cinematic universe, one not-so-low-budget parody at a time. Damon and Panda became local legends. Wrestling rings were booked. Rap tracks were written. Somewhere between staging a telecom revolution and almost getting heatstroke in an unventilated warehouse, we turned ClearTalk into a brand people talked about. And while I never got to wear the panda suit, I like to think I earned honorary bear status—creative, resourceful, slightly unhinged, and always up for stealing an abandoned picnic basket.

Or is that Yogi Bear?

ClearTalk’s monthly promotional flyers got the full creative treatment. We developed themed, bilingual flyers in English and Spanish to showcase rotating premiums across all vendor locations. Each two-sided piece popped with bold color, seasonal flair, and plenty of Damon and Panda front and center.

After a long day of shooting, you’ve got to kick back, laugh, and enjoy the chaos you just pulled off—and that’s exactly what my team does. No matter how intense the production, we always find a moment to celebrate the weird, the wonderful, and the wildly effective. So, if anyone ever offers you the chance to build a campaign with a panda, a wrestler, and maybe even a Braveheart parody? Say yes. Trust me. It’s the most fun you’ll ever have selling wireless plans.

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