Koresh Dance Promotion – Eleazar Hernandez

Where Power Meets Performance: Visual Storytelling for a Singular Dance Experience

When Koresh Dance Company landed an exhibition in the City, they asked for help spreading the word about their exclusive one day performance.

Deliverables: Visual storytelling strategy and campaign concept development, Cross-platform creative direction, Visual framework for promotional materials, Art direction and photography planning, Scalable asset system, Messaging development

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Strategic Visual Campaign for a One-Night Performance
Koresh Dance Company is internationally recognized for its emotionally charged performances and technical brilliance. For a one-night event in Philadelphia’s saturated arts scene, the company needed a campaign that would break through the noise and fill seats fast, without sacrificing the artistry or intensity they’re known for.

The Challenge
Philadelphia has no shortage of world-class dance companies and live performances. With limited time, minimal photography assets, and only one night to make an impression, the challenge was clear:
How do you make a relatively small dance company impossible to ignore in a city overflowing with talent?

Koresh Dance Company (KDC) is renowned for its captivating performances and exceptionally skilled dancers. With critically acclaimed productions staged in Philadelphia and nationwide, KDC has also garnered international acclaim through tours to Spain, Turkey, Israel, South Korea, Mexico, and Guatemala.

Challenge:
With so many talented dance companies in the City, how can a relatively small Phildelphia-based company get noticed and fill a venue for a one-night dance exhibition?

Strategic Approach: Visualize Strength. Elevate Presence.

Strategy
We reframed the conversation around dance by leaning into a core truth: what looks graceful on stage is built on raw, relentless strength. Our creative approach was built around a single visual equation:

Dancers = Power

Using powder as a visual metaphor for explosive energy, we developed a visual language that celebrated the physical intensity of the art form and demanded attention in both print and digital spaces.

Solution
We built an integrated omnichannel campaign that merged conceptual clarity with bold design:

Visual System: Created a dynamic identity anchored in movement and strength, pairing dramatic photography with graphic reduction.
Omnichannel Media: Designed vertical and horizontal formats for community publications, digital placements, and out-of-home ads in high-traffic pedestrian areas.
Social Engagement: Developed a social media strategy that amplified the visual story and engaged audiences with behind-the-scenes content.
Cohesive Storytelling: Ensured every platform reinforced the same core idea—modern dance as sheer power.

Impact
The campaign elevated a single-night performance into a city-wide event, driving strong attendance and sparking conversation in Philadelphia’s arts community. By combining physical metaphor, visual strategy, and integrated execution, we created a high-impact framework that positioned Koresh Dance Company as both a cultural and creative force.

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