TDECU Credit Union

TDECU has more branches in and around the Houston, Texas area than any other credit union. They wanted to take their advertising in a new direction. As the creative lead on the account, I worked with my team to develop a new voice and establish a custom visual vocabulary that was uniquely TDECU.

As the stadium sponsor at the University of Houston, TDECU wanted to ensure that their voice on-campus was fresh yet relevant. We utilized actual U of H students and conducted a week-long photo shoot on campus to ensure that people could recognize the faces and the places where the ads were created. Our team worked to create a library of evergreen ads and messaging that could be quickly resized and distributed by TDECU's internal team.

We developed a style guide that provides recommendations for color palettes, recommended fonts, visual proportions, etc. From print ads to web ads, social media to out-of-home, posters to brochures, we gave them more than enough to keep them going for years to come. The result of our work, a very happy client with an ever-expanding list of new members.

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