VIVENTE TASTY FOODS AGAVE POWDERED SWEETENER

Vivente Tasty Foods produces one of the first agave-based powdered sweeteners fortified with fiber. While the company has a significant market share in Mexico, it sought to expand its distribution in the United States. That's where we came in.

I collaborated with SHEIL Foods, Inc., the parent company of Vivente Tasty Foods, to develop a strategic plan for rapid and efficient brand introduction to the U.S. market. To launch their product, we targeted high-end grocery stores and local establishments catering to discerning eaters. I redesigned their packaging to stand out on grocery store shelves, creating a friendly brand voice and clean visuals. We also prepared the team for trade shows and TV appearances and partnered with various chefs encouraging them to cook with the product on-camera to enhance visibility.

Following our initial push and sustained promotional efforts, we successfully secured placements for Vivente Tasty Foods on grocery store shelves across Texas and California.

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