Written by: Eleazar Hernandez

W+K’s CCO Colleen DeCourcy

Powerful creative ideas that change hearts and businesses require a leap. They require a leap in the minds of their makers, who make connections that no one else thought to make, and, crucially, they …
gravatar
 · 
June 9, 2018
Featured Image

Design philosophy

I have been contemplating making the leap into higher ed. I love teaching and I find distinct pleasure in working with the young designers. The benefit of working and mentoring young designers is it …
gravatar
 · 
May 1, 2018
Featured Image

Highlight reels

I’ve done this over and over again. I look at designers, studios or agencies that I admire and wonder “how do they get this cool gigs?” or “why can’t I get great gigs like …
gravatar
 · 
April 1, 2018
Featured Image

Will work for tamales

Recently I was going through some old files to clear off some storage space and I came across a project that I did while working at Creative Civilization. It was a trifold brochure for a …
gravatar
 · 
March 8, 2018
Featured Image

Debbie Millman

Designers must balance both the logic and lyricism of humanity every time they design something, a task that requires a singularly mysterious skill.
gravatar
 · 
February 4, 2018
Featured Image

Connecting your clients and their audience

When you’re brainstorming ideas for a campaign, there should be no fear, no limits, no boundaries. Sure your client might have some brand guidelines, but when you are working through your ideation process, you …
gravatar
 · 
January 15, 2018
Featured Image

Who’s laughing now?

When most communicators think about humor, it’s typically in the context of a TV spot or a clever print ad. Fortunately for those who have a desire to use humor in their work, it can be an effective …
gravatar
 · 
December 10, 2017