Powerful creative ideas that change hearts and businesses require a leap. They require a leap in the minds of their makers, who make connections that no one else thought to make, and, crucially, they require a leap from the marketers who back them. Not blind, not reckless, not uninformed, but a leap nonetheless — a willingness to recognize that creative breakthroughs often seem improbable, until they become inevitable.
June 9, 2018 — Comments are off for this post.
W+K’s CCO Colleen DeCourcy
May 1, 2018 — Comments are off for this post.
Design philosophy
I have been contemplating making the leap into higher ed. I love teaching and I find distinct pleasure in working with the young designers. The benefit of working and mentoring young designers is it requires that you know what you’re talking about. Having an open dialogue with some of my mentees about anything from the trajectory of our chosen profession to different program hacks that we’ve discovered to the ultra-nerdy discussions of our desires to work with certain papers is always enlightening. Sometimes I feel like a design vampire, sucking the creative youth out of them for my own selfish purposes.
Published by Eleazar Hernandez in Uncategorized
April 1, 2018 — Comments are off for this post.
Highlight reels
I’ve done this over and over again. I look at designers, studios or agencies that I admire and wonder “how do they get this cool gigs?” or “why can’t I get great gigs like that?” We all suffer from designer envy. It’s that little green (or PMS 15-0343 2017’s Color of the year) monster inside of us that makes us question ourselves.
Published by Eleazar Hernandez in Uncategorized
March 8, 2018 — Comments are off for this post.
Will work for tamales
Recently I was going through some old files to clear off some storage space and I came across a project that I did while working at Creative Civilization. It was a trifold brochure for a Catholic organization run by a nun.
Published by Eleazar Hernandez in Uncategorized
February 4, 2018 — Comments are off for this post.
Debbie Millman
Designers must balance both the logic and lyricism of humanity every time they design something, a task that requires a singularly mysterious skill.
Published by Eleazar Hernandez in Uncategorized
January 15, 2018 — Comments are off for this post.
Connecting your clients and their audience
When you’re brainstorming ideas for a campaign, there should be no fear, no limits, no boundaries. Sure your client might have some brand guidelines, but when you are working through your ideation process, you are free to create. There are no wrong answers in the beginning. Work through your thinking and scribbling stages and let the ideas flow. The only mistake you can make is not exploring the all ideas.
Published by Eleazar Hernandez in Uncategorized
December 10, 2017 — Comments are off for this post.
Who’s laughing now?
When most communicators think about humor, it’s typically in the context of a TV spot or a clever print ad. Fortunately for those who have a desire to use humor in their work, it can be an effective communication tool across a diverse range of print and interactive media.
No joke! Believe it or not, business people have a sense of humor just like the rest of us. (Well… most of them.) If you think about it, nearly everyone can enjoy a good laugh. (If they don’t, that’s unfortunate.)
Published by Eleazar Hernandez in Uncategorized