The Allen, a modern mix of work and play, needed a visual vocabulary that reinforced their position as Houston's newest mixed-use development.
The Allen, a modern mix of work and play, needed a visual vocabulary that reinforced their position as Houston's newest mixed-use development.
Deliverables: design, creative direction, and consultation
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In 1836, New York real estate investors and brothers John Kirby and Augustus Chapman Allen purchased 6,000 acres of land to found a “great center of government and commerce” and named it after the hero of San Jacinto: Houston. 180 years later, one of America’s greatest cities stands as a shining example of forward-thinking and the power of people working together to create their own community.
The trailblazing spirit of the Allen brothers is rekindled as the mixed-use development establishes an exciting new way of life full of exciting possibilities. The structures and spaces of the Allen will be a part of founding a new lifestyle vision for Houston. A vision of luxury and legacy.
THE ALLEN MIXED-USE DEVELOPMENT
Sometimes, luxury defines its own unique style. Embracing this concept, the team and I crafted a nostalgic look and feel for the Allen Mixed-Use Development while introducing a contemporary identity system.
To stand out amid the sea of glossy, highly saturated development ads, we chose to evoke nostalgia by keeping all communications in black and white, using brand colors as a single accent band. Each piece highlights a dedicated owner in an environment that closely mirrors their future living space once construction is complete.
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