A trusted health care provider, an informed educator, a passionate advocate, and a global partner helping similar organizations around the world. Planned Parenthood delivers vital reproductive health care, sex education, and information to millions of women, men, and young people worldwide.
Planned Parenthood needed a campaign that would get people talking about emergency contraception. I found a way to address the issue with a little tongue-in-cheek humor that would get attention and begin the conversation.
A multi-channel approach was taken to ensure that we spoke to the right people at the right time. From out-of-home advertising to print ads to online executions, I created multiple touchpoints to help people engage with the message.