Planned Parenthood needed a subtle way to address responsible sexual relations among Millennials in a way that was not in-your-face.
Planned Parenthood needed a subtle way to address responsible sexual relations among Millennials in a way that was not in-your-face.
Deliverables: design and art direction
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PLANNED PARENTHOOD
Planned Parenthood, recognized as a trusted healthcare provider, informed educator, passionate advocate, and global partner, serves millions worldwide with essential reproductive health care, sex education, and information.
In response to the need for a campaign promoting emergency contraception, my team and I crafted a communications strategy aimed at raising awareness and sparking conversations through tongue-in-cheek humor.
We employed a comprehensive omni-channel approach, developing out-of-home advertising, print ads, and online campaigns. Our message reached our target audience precisely when and where they were most receptive, creating numerous opportunities for engagement.
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