The university launched its capital campaign to secure $150 million in donations and achieve Tier One status. However, as the campaign elements were developed, they realized there wasn't a consistent identity to convey their message. In the past, both campuses worked independently to promote themselves and their respective majors, but in some ways, the communications were not cohesive. My team and I assisted UTSA in creating a unified look and feel that brought the campuses together and provided cohesive materials for Development Officers to use when meeting with current and prospective donors.

THE PEOPLE ARE THE STARS
We aimed to highlight the unique and fascinating aspects of UTSA, from the Texas Sustainable Energy Research Institute to the wildly successful football team and the budding cybersecurity program. The university had much to offer, appealing to donors interested in supporting a growing institution and students eager to attend a research-focused university.

Our print campaign featured key individuals at UTSA who were making significant contributions. We organized an extensive photo and video shoot, capturing current graduate and undergraduate students, research professors, and staff members in their elements. This provided a rich library of assets to use throughout the campaign, showcasing the vibrant community, top-notch facilities, and innovative spirit of UTSA.

DEVELOPMENT OFFICERS WERE PREPARED
We designed a versatile set of print and digital assets for UTSA's Development Officers to use during their donor visits. One of the standout pieces was a print brochure featuring interchangeable leaflets in the back pocket. This design allowed officers to tailor each packet to the specific interests and priorities of the donor they were meeting with, ensuring a personalized and impactful presentation. This customization not only enhanced the professional appearance of the materials but also made each interaction more relevant and engaging, increasing the likelihood of securing donations.

A DIGITAL EXPERIENCE TO SUPPORT THE MESSAGE
We teamed with UTSAs web group to design and develop a responsive site that could be updated quickly and provide key information about the campaign

SOLUTION
I collaborated with the University's web teams throughout the ideation, design, and production phases of the site. The design was visually enhanced by elements of the University's brand standards, which we developed concurrently with this project.

Using an intuitive navigation system, users could easily search through the site to find the major, the people, or the programs that interested them most. All information was kept up front and easily accessible utilizing a mega-menu structure.

Keeping the campaign's fundraising accomplishments up-to-date was important. To ensure donation numbers were always accurate, we established a process for the University's web team to update the dollar amounts weekly, providing visitors with the most current information possible.

RESULTS
The site was well-received by UTSA's Development Officers, as well as current and potential donors. Ultimately, the original $150 million capital campaign goal was met earlier than expected, and the campaign concluded with a total of $180 million committed to the University.