The University of Texas at San Antonio
The University of Texas at San Antonio is the second-largest and fastest-growing university in the Texas System. Part of their rapid growth is due to the world-class research that is done at the institution. The university has begun the journey to achieve top-tier status. To do so, they wanted to ensure they presented a clear and unified identity.
I worked with marketing staff to develop a messaging strategy. Following our strategy sessions, I worked with my creative team to develop brand standards that would be used to guide all messaging and visuals created as part of the capital campaign communications and beyond.
From printed materials to digital applications and assets, we worked with the marketing team to produce items that were evergreen and could be utilized for multiple years.